Savor

Your Fair-trade Coffee

Coffee is believed to be the most popular drink worldwide, after water, with more than 2 billion cups consumed every day. From the cultivation of coffee trees, to picking the berries, drying and processing the beans and roasting and brewing, a single cup of coffee is the result of the hard work invested by coffee growers and many others along the production chain.

The global price of coffee is subject to high fluctuations as it is affected by weather conditions, disease and other factors. Coffee farmers have no say in the market price of their coffee beans, which makes it difficult for them to predict their income for the coming season and budget for their household and farming needs. In Ethiopia, around one-fifth of local people depend on coffee for their livelihoods. Coffee in Ethiopia is sold at US$0.12/kg on average; about 80 cups of coffee can be brewed from 1kg of coffee beans for which the market price is about US$230. However, coffee farmers may receive as little as US$1 each day.

Under the fair-trade system, certified coffee farmers will receive a guaranteed price for their coffee, which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. Fair trade cares about the environment, at the same time as enhancing productivity and the living standards of people in less-developed countries. In general, fair-trade coffee should comply with the following standards:

Fair for farmers

The price offered for farmers’ coffee should aim to cover the average cost of producing their crop sustainably – a vital safety net when market prices drop. A community development fund is used to help improve community infrastructure such as water and electricity supplies, healthcare services and education.

Fair for the environment

Fair trade encourages farmers or workers who have joined a fair-trade organization to adopt sustainable agricultural methods that help to protect the environment. Nearly 80% of organic coffee comes from fair-trade producers.

Fair for customers

Fair trade aims to establish a responsible commercial network through a transparent management method and commercial model, enabling customers to clearly trace the origin of the product they are drinking.

Your Fair-trade Coffee

What is fair trade?

Fair trade is a global movement for change that works directly with businesses, consumers and campaigners to make trade deliver for farmers and workers.
The mission of fair trade is to connect disadvantaged farmers and workers with consumers, promote fairer trading conditions, and empower farmers and workers to combat poverty, strengthen their position and take more control over their lives.

Under the fair-trade system, certified coffee farmers will receive a guaranteed price for their coffee, which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. Fair trade cares about the environment, at the same time as enhancing productivity and the living standards of people in less-developed countries. In general, fair-trade coffee should comply with the following standards:

Fair for farmers

The price offered for farmers’ coffee should aim to cover the average cost of producing their crop sustainably – a vital safety net when market prices drop. A community development fund is used to help improve community infrastructure such as water and electricity supplies, healthcare services and education.

Fair for the environment

Fair trade encourages farmers or workers who have joined a fair-trade organization to adopt sustainable agricultural methods that help to protect the environment. Nearly 80% of organic coffee comes from fair-trade producers.

Fair for customers

Fair trade aims to establish a responsible commercial network through a transparent management method and commercial model, enabling customers to clearly trace the origin of the product they are drinking.

Organic Farms

NutriCert Certification

NutriCert™ is Nutrilite™’s exclusive agricultural certification program that was set up to ensure that partner farms meet the same standards of quality that we adhere to on our own farms. Every farm that furnishes the botanicals and plants used in Nutrilite™ products must meet our strict NutriCert™ quality standards for purity, safety and efficacy. The communities nearby are an extension of these farms, and setting high standards is beneficial to people in the community as it helps to preserves local cultures and natural resources.

The 9 NutriCert™ standards:

1A farm is an organism
Environmental sustainability is achieved when people, animals and plants work well together
2Diversified soils and organisms
Natural, healthy and nutritious crops will be produced in a diversified farm
3Conversation of biological habitats
The Nutrilite™ sustainable agricultural system conserves natural ecological areas within the farm, helping to maintain the diversity of indigenous species
4Crop rotation
Crop rotation helps increase soil fertility for each successive crop
5Pollution-free environment
Chemical-free, with natural pest control methods adopted
6Protect the seeds
Ensure the seeds are not contaminated and that no genetic transformation occurs; assuring the quality of seeds
7Monitor soil condition
Record the soil history and manage crop rotation to ensure the quality of the soil and its plants
8A part of the community
Consider the social sustainable development of the local community. Ensure the livelihood of employees and sustainable development of the farm, and provide healthcare services and education to children in the community
9Continuous research and development
Work to enhance farming techniques and acquire the latest knowledge and practices